Your content strategy is your North Star.

Let me help you navigate.

Your content strategy is your North Star.

In healthcare, you need to do more than just reach your audience. 

You need to engage them and show them the value of what you do. To do that, your team needs a content strategy and someone who knows how to implement it. 

I’m a healthcare content strategist specializing in LGBTQ+ inclusivity and sexual and reproductive health. I help you clarify your messaging specifically for your target audience, so it goes beyond that initial spark that gets their attention.

I help you build trust with your audience and increase sales conversions by pinpointing what they actually need. Whether you’re trying to reach LGBTQ+ patients to show them you’re a safe practice, refreshing your content to be more inclusive, or you need a content strategy that targets a new audience, I can help.

What I do:

Content Strategy

To develop a plan to target your audience and reach your business goals

Website Content

To inform and encourage engagement with your brand

By the time we’re done, you won’t just have words on your website. You’ll have a deeper connection with your customers.

authenticity reading

To create connection built on respect and accuracy

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Content Strategy

A content strategy is a guide that aligns your content with your business goals. I partner with you to craft a tailored strategy for your business that factors in your goals, audience research and preferences, SEO, and more, so you don’t have to worry about landing in the void. 

Audit and analyze your current content to see what’s working, identify content gaps and challenges, and determine what needs to change to meet your business goals.

Create a tailored content strategy for your business that aligns your content and your business goals while targeting and engaging your ideal audience.

Implement your strategy and create content to support your goals and growth through ideation, repurposing, refreshing, optimization, and creation.

Together we will:

Content Strategy Consulting

Not ready for a full content strategy?

Content strategy consulting is a focused solution to your content problem. We work together to find out what’s not working and craft a strategy to fix it. Content strategy consulting might work better for your business if you have one specific content problem you want to fix, you're a small business or solopreneur who needs small-scale solutions, or you just don't feel ready to commit to a full strategy (yet).





Assess your current content problem to find gaps and opportunities for improvement.
Strategically repurpose your content to align with your audience's preferences and highlight the value of your services.
Create a plan to refresh your content that uses the most effective channels based on your target audience.
Develop a content distribution plan that prioritizes which content to repurpose and refresh to resonate best with your audience.

Consult with me about your content so we can:

Book a Discovery Call

Website Content

Content isn’t just words on a page—it’s a trust-building, goals-driven way to engage your customers, clients, and patients. I combine inclusive values with strategy and specialized content knowledge to create content that serves your audience and your business.

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You need your content to build trust, establish authority, and engage your target audience. I work with you to understand your content goals, so I can create:
  • Blog posts
  • Newsletters
  • White papers
  • Case studies
  • Webpage copy
  • Long- and short-form content for your business

Authenticity Reading

If your audience feels seen and represented in your content, they’re more likely to consume more of it. They want to dig deeper, they choose you, and they stick with you when your content and business practices show you value them and their identities. I review your content to ensure it’s inclusive and respectful toward LGBTQ+ communities and refresh it accordingly.


I read for the following identities and communities:
  • Queer
  • Aromantic
  • Asexual
  • Aroace
  • Trangender/nonbinary
  • Genderqueer
  • Genderfluid
I identify with and use each of these labels, but keep in mind I am only one person. I encourage you to work with more than one sensitivity reader from any group you are writing for or about, as I cannot speak for the entirety of any group. What may fit into the experience of one sensitivity reader may not fit into others’.

Book a Discovery Call