You need to engage them and show them the value of what you do. To do that, your team needs a content strategy and someone who knows how to implement it.
I’m a healthcare content strategist specializing in LGBTQ+ inclusivity and sexual and reproductive health. I help you clarify your messaging specifically for your target audience, so it goes beyond that initial spark that gets their attention.
I help you build trust with your audience and increase sales conversions by pinpointing what they actually need. Whether you’re trying to reach LGBTQ+ patients to show them you’re a safe practice, refreshing your content to be more inclusive, or you need a content strategy that targets a new audience, I can help.
To develop a plan to target your audience and reach your business goals
To inform and encourage engagement with your brand
To create connection built on respect and accuracy
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A content strategy is a guide that aligns your content with your business goals. I partner with you to craft a tailored strategy for your business that factors in your goals, audience research and preferences, SEO, and more, so you don’t have to worry about landing in the void.
Audit and analyze your current content to see what’s working, identify content gaps and challenges, and determine what needs to change to meet your business goals.
Create a tailored content strategy for your business that aligns your content and your business goals while targeting and engaging your ideal audience.
Implement your strategy and create content to support your goals and growth through ideation, repurposing, refreshing, optimization, and creation.
Content strategy consulting is a focused solution to your content problem. We work together to find out what’s not working and craft a strategy to fix it. Content strategy consulting might work better for your business if you have one specific content problem you want to fix, you're a small business or solopreneur who needs small-scale solutions, or you just don't feel ready to commit to a full strategy (yet).
Assess your current content problem to find gaps and opportunities for improvement.
Strategically repurpose your content to align with your audience's preferences and highlight the value of your services.
Create a plan to refresh your content that uses the most effective channels based on your target audience.
Develop a content distribution plan that prioritizes which content to repurpose and refresh to resonate best with your audience.
Book a Discovery Call
Book a Discovery Call
Book a Discovery Call
Hey, I get it. I'm a DIYer, too (it's kind of how I got here). I'll send you tips on how to create inclusive healthcare content, strategy essentials, and more. And we'll have fun with it, I swear.